Identity
Name, language, type, visual rules and the first impression people remember.
System
Rules before decoration.
Identity. Interface. Pitch. Launch. Software.
Scope
Fourteen blocks. One sprint.
Interface
The screens, flows and product moments that make the MVP feel ready to show.
Pitch
The deck, founder story, proof, timing, ask and reason to believe.
Launch
The page, announcement, assets, targets and first version people can open.
Software
Landing pages, MVP flows, prototypes, components, integrations and working previews.
Start
Start with what exists.
Identity / interface / pitch / software / launch.
Start